Cambridge BEC (Business English Certificate) Writing Test Part 2 Sample Answer
Cambridge Business English Certificate Writing Task
BEC Writing Examples Task BYou have decided to write a memo to your Managing Director about your ideas for setting up a new website.
Write a memo to the Managing Director. Write about:
- the problems with the current website
- the kind of information a new website should contain
- who should be involved in setting it up
Write about 180-200 words.
BEC Writing Sample Questions with Answers - Sample Memo Writing:
From: Jenny Johannsen (Marketing Manager)
Subject: Company Website
Dear Bob,
I have received several comments recently from clients regarding our company’s official website. Unfortunately, the majority of them were less than positive about their navigation experience on the site. Over the last few days I have personally spent some time on the site, looking at it from the point of view of a visitor with no inside knowledge of our company and services, and in general I have to agree with the sentiment that it is not user friendly.
Some of the most obvious points I noticed are:- several broken links on various pages
- no online customer contact option
- poor logic in the principal navigation menu
- no call to action for potential clients
Having spent some time on the site I feel that we need to update the layout, design, content and increase the engagement factor for visitors. I have also studied some websites by our competition and we are definitely lacking in this area.
I would like to recommend that we contract a digital marketing agency to consult with us on how we can improve our internet presence and optimize our offering for visitors, as well as include elements of ecommerce to stay abreast of our competition at least.
I look forward to hearing your comments.
Best regards,
Jenny
BEC Writing Examples
Business Memo Writing Tips
When writing a memo, it is crucial to keep its purpose in mind. A memo is a brief, formal document that is used to communicate within an organization. It should be clear, concise, and get the point across quickly and efficiently. Here are some tips for writing an effectivel memo:
1. Start with a strong opening sentence that will grab the reader's attention.
2. Be clear and concise in your language - use simple, direct language that can be easily understood.
3. Use active voice whenever possible.
4. Keep the paragraphs short - each one should focus on one main point.
5. Use headings and subheadings to organize the information.
6. Use bullet points or numbered lists whenever possible.
7. Use concrete examples and data to support your points.
8. End with a strong conclusion that reiterates the main points of the memo.