BEC Wizard

Business Vocabulary Customer Loyalty In the text below, select the best word to fill each gap. As every manager knows, 'the customer comes (1)_____ ' and 'the customer is always right’. Despite these phrases being repeated so often, it is remarkable how many organisations (2)_____ essential training in customer care. All too frequently when (3)_____ front-office staff, customers are met with rudeness, lack of interest or (4)_____ of stress, and these all give a negative (5)______ of the organisation itself. Many customers have come to (6)_____ treatment of this kind, and as a (7)_____ behave aggressively or irritably themselves. These customers very often are the ‘awkward customers' whom even well-trained customer service staff find hard to (8)______. Many experts believe that not (9)_____ in an organisation has the right personality for a customer-service position and that this should be taken into (10)______ when recruiting front-line staff. Even wi

Business English Vocabulary Quiz | Marketing & Branding How good is your Business English Vocabulary? Try this quick quiz to find out! (1) _____ the market with a new invention can be a challenge, especially when facing established giants with massive marketing (2) _____. Small inventors can overcome this hurdle by conducting thorough (3) _____ beforehand. This research should identify their (4) _____ – the people who would most (5) ______ or (6) ______ the product, and determine a competitive (7) _____. Instead of expensive advertising campaigns, smaller companies can leverage the power of their existing customer base. By (8) _____ customer satisfaction and building (9) _____, they can turn these customers into brand advocates. Positive (10) _____ recommendations are one of the most cost-effective ways to expand your reach. Before resorting to pricey (11) _____ like brochures or ads, get creative! Consider low-cost marketing tactics like ta

Good communication requires clear speaking and writing and in Business English tests it is important to be familiar with words and terms which are commonly used in a business context or scenario. Developing good business writing, listening, reading and speaking skills is essential to be an effective communicator in business. Check out the examples below of Business English vocabulary and phrases used in context. They include many words used in various Business English exam preparation materials and Business English vocabulary for advanced English learners. How to Use Business English Vocabulary appraisal : Next month the company will carry out the annual staff appraisals. bonus scheme : The bank offers its executives a very attractive performance related bonus scheme. book-keeping : Accurate book-keeping is critical for financial control. computer literate : All candidates for the position must be computer literate. core : The core business of the company is t

Business Vocabulary Quiz: People & Companies Here are some people describing the type of organization or work they do. Can you select the correct vocabulary from the options below to complete each sentence. entrepreneur family firm/business freelance multinational self-employed state-owned The company I work for is (1)______. People often say that these organizations aren’t run very well, but there are many initiatives now to try and make all our departments more efficient and effective. 1. entrepreneur family firm/business freelance multinational self-employed state-owned For me, the biggest benefit of working for a (2)______ company is the opportunity to get work experience abroad. Last year I was working in Germany, this year I’m back in the UK, based at our head office. 2. entrepreneur family firm/business freelance multinational self-employed state-owned I