BEC Wizard

Write an answer in response to the following question. Your answer should be between 200 - 250 words. Your company would like to break into a new overseas market with your new range of sports goods. You have been asked by the Managing Director to investigate ways of doing this. Write a report for the marketing Director, including the following information: how you carried out your research into the market the existing competition your target audience ways of promoting the products in the new market Source: Cambridge English Business Higher 5 BEC Higher Sample Report Answer Report: Overseas Market Investigation The following report presents the results of an initial investigation into an overseas market, as requested by senior management. Findings Several weeks were spent in the country collecting information regarding the market, purchasing habits, competitors and other relevant market data. Market research was carried out thro

Professional English in Use - Finance This is a 140 page resource book appropriate for intermediate and advanced level English language students. The book contains 50 units which cover all the areas of financial English vocabulary including: accounting, borrowing, lending, central banking and venture capital as well as covering financial English idioms and commonly used metaphors. Finance - Professional English in Use is designed for use as a self-study resource and practice book. English teachers can also use it effectively for class tasks and one-to-one teaching. Professional English in Use Finance is an essential resource for both English teachers and English learners involved in English for Specific Purposes (ESP) and Business English courses who need to develop English communication skills in a financial environment.