BEC Wizard

Business English Vocabulary Quiz | Marketing & Branding How good is your Business English Vocabulary? Try this quick quiz to find out! (1) _____ the market with a new invention can be a challenge, especially when facing established giants with massive marketing (2) _____. Small inventors can overcome this hurdle by conducting thorough (3) _____ beforehand. This research should identify their (4) _____ – the people who would most (5) ______ or (6) ______ the product, and determine a competitive (7) _____. Instead of expensive advertising campaigns, smaller companies can leverage the power of their existing customer base. By (8) _____ customer satisfaction and building (9) _____, they can turn these customers into brand advocates. Positive (10) _____ recommendations are one of the most cost-effective ways to expand your reach. Before resorting to pricey (11) _____ like brochures or ads, get creative! Consider low-cost marketing tactics like ta

Write an answer in response to the following question. Your answer should be between 200 - 250 words. Your company would like to break into a new overseas market with your new range of sports goods. You have been asked by the Managing Director to investigate ways of doing this. Write a report for the marketing Director, including the following information: how you carried out your research into the market the existing competition your target audience ways of promoting the products in the new market Source: Cambridge English Business Higher 5 BEC Higher Sample Report Answer Report: Overseas Market Investigation The following report presents the results of an initial investigation into an overseas market, as requested by senior management. Findings Several weeks were spent in the country collecting information regarding the market, purchasing habits, competitors and other relevant market data. Market research was carried out thro

BEC Vantage speaking test Part 1 questions and sample answers (about 3 minutes) The examiner will take turns to ask you and your speaking partner questions. You will be expected to give information about yourself and also express your personal opinions on certain topics. Examples of BEC Vantage speaking test questions and sample answers What are you studying at the moment? I’m studying a Master’s Degree in Business Administration. It’s a two year course and I’m in the second year at the moment. What made you decide to study (name of subject)? Well, it’s directly related to my career and I thought it would be good to have an MBA for the future, especially if I want to pursue a career in top management. I also thoroughly enjoyed the first business degree I did which had an emphasis on international business and finance. Can you tell us something about your studies? Yes, of course, when I first went to university I did an international business degree with a specializatio