BEC Wizard

Must-Know Phrases in Business English Back to the Drawing Board Definition : To start over again after a failure or setback. Beginner : Our project failed. We need to go back to the drawing board. Intermediate : After the prototype didn't work, the engineers went back to the drawing board to redesign it. Advanced : The marketing campaign was unsuccessful, so the team had no choice but to go back to the drawing board and develop a new strategy. Get the Ball Rolling Definition : To start an activity or project. Beginner : Let’s get the ball rolling on the new project today. Intermediate : We need to finalize the budget so we can get the ball rolling on the construction plans. Advanced : The initial meeting was successful; now it's time to get the ball rolling on the implementation phase. Call it a Day Definition : To stop working for the day. Beginner : It's late. Let’s call it a day. Intermediate : After eight hours of coding, sh...

Job Interview - Marketing Team Leader Position Interviewer: Good morning, and thank you for joining us today. To begin, could you tell me a little about yourself and why you're interested in the Marketing Team Leader position? Candidate: Certainly, I've spent the past five years in the marketing field, progressively taking on more responsibilities and honing my skills in strategy and team management. I'm particularly drawn to this role because it offers the opportunity to lead a dynamic team and contribute to innovative marketing strategies, which aligns perfectly with my career aspirations. Interviewer: Interesting, thank you. Now, could you describe how you managed a challenging project in your previous role and what the outcome was? Candidate: In my previous role, I led a project aimed at launching a new product in a highly competitive market. The challenge was to generate buzz and achieve a specified target within a constrained budget. By adopti...

Business Vocabulary Customer Loyalty In the text below, select the best word to fill each gap. As every manager knows, 'the customer comes (1)_____ ' and 'the customer is always right’. Despite these phrases being repeated so often, it is remarkable how many organisations (2)_____ essential training in customer care. All too frequently when (3)_____ front-office staff, customers are met with rudeness, lack of interest or (4)_____ of stress, and these all give a negative (5)______ of the organisation itself. Many customers have come to (6)_____ treatment of this kind, and as a (7)_____ behave aggressively or irritably themselves. These customers very often are the ‘awkward customers' whom even well-trained customer service staff find hard to (8)______. Many experts believe that not (9)_____ in an organisation has the right personality for a customer-service position and that this should be taken into (10)______ when recruiting front-line staff. Even wi...

How good is your Business English Vocabulary? Try this quick quiz to find out! Business English Vocabulary Quiz Marketing & Branding (1) _____ the market with a new invention can be a challenge, especially when facing established giants with massive marketing (2) _____. Small inventors can overcome this hurdle by conducting thorough (3) _____ beforehand. This research should identify their (4) _____ – the people who would most (5) ______ or (6) ______ the product, and determine a competitive (7) _____. Instead of expensive advertising campaigns, smaller companies can leverage the power of their existing customer base. By (8) _____ customer satisfaction and building (9) _____, they can turn these customers into brand advocates. Positive (10) _____ recommendations are one of the most cost-effective ways to expand your reach. Before resorting to pricey (11) _____ like brochures or ads, get creative! Consider low-cost marketing tactics like target...

Good communication requires clear speaking and writing and in Business English tests it is important to be familiar with words and terms which are commonly used in a business context or scenario. Developing good business writing, listening, reading and speaking skills is essential to be an effective communicator in business. Check out the examples below of Business English vocabulary and phrases used in context. They include many words used in various Business English exam preparation materials and Business English vocabulary for advanced English learners. How to Use Business English Vocabulary appraisal : Next month the company will carry out the annual staff appraisals. bonus scheme : The bank offers its executives a very attractive performance related bonus scheme. book-keeping : Accurate book-keeping is critical for financial control. computer literate : All candidates for the position must be computer literate. core : The core business of the company is t...

Here are some people describing the type of organization or work they do. Can you select the correct vocabulary from the options below to complete each sentence. entrepreneur family firm/business freelance multinational self-employed state-owned Business Vocabulary Quiz People & Companies The company I work for is (1)______. People often say that these organizations aren’t run very well, but there are many initiatives now to try and make all our departments more efficient and effective. 1. entrepreneur family firm/business freelance multinational self-employed state-owned For me, the biggest benefit of working for a (2)______ company is the opportunity to get work experience abroad. Last year I was working in Germany, this year I’m back in the UK, based at our head office. 2. entrepreneur family firm/business freelance multinational self-employed state-owned I’m (3...

In this Business English learning online post, we explore how to talk about exporting goods and services. What is important when exporting goods or services for the first time? seeking expert advice knowledge of laws/regulations regarding the target country correct documentation accurate costing Exporting Goods or Services It is essential to partner with experts in this field if your company has no previous experience with regard to exporting goods or services. Use of a third party export consultancy or export agent would be highly recommended. Another possible source of problems is related to the legal structure and import regulations which are in force in the country being exported to. Again, it would be useful to have contact with specialists within the target country in order to smooth the way for importation of the company’s goods or services. Once the correct procedure have been identified and clarified it is crucial to ensure that the necessary...