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Business English Vocabulary Quiz | Marketing & Branding

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Business English Vocabulary Quiz

Marketing & Branding

(1) _____ the market with a new invention can be a challenge, especially when facing established giants with massive marketing (2) _____. Small inventors can overcome this hurdle by conducting thorough (3) _____ beforehand. This research should identify their (4) _____ – the people who would most (5) ______ or (6) ______ the product, and determine a competitive (7) _____.

Instead of expensive advertising campaigns, smaller companies can leverage the power of their existing customer base. By (8) _____ customer satisfaction and building (9) _____, they can turn these customers into brand advocates. Positive (10) _____ recommendations are one of the most cost-effective ways to expand your reach.

Before resorting to pricey (11) _____ like brochures or ads, get creative! Consider low-cost marketing tactics like targeted (12) _____ campaigns, offering free (13) _____ at major events, or generating media interest by sending samples to journalists. These activities can significantly boost your (14) ______.

While direct sales are always an option, for consumer products, approaching retail stores to see if they'd be willing to (15) _____ your invention can be a strategic move.


1.
Introduce
Launch
Start
Breaking into the market

2.
compete
budgets
struggle
oppose

3.
market research
fund
budget
account

4.
research
investigation
target audience
study

5.
money
number
total
benefit from

6.
desire
scheme
move
ploy

7.
employ
focus
price point
direct

8.
prioritizing
true
loyal
faithful

9.
word-of-mouth
strong relationships
face-to-face
eye-to-eye

10.
word-of-mouth
promotional
selling
sales

11.
end
aim
promotional efforts
object

12.
Internet
electronic outreach
hyperlink
website

13.
examples
copies
product trials
trials

14.
understanding
brand recognition
knowledge
information

15.
hold
have
keep
carry

Score =

Correct answers:


Business English Vocabulary Quiz: People & Companies