Business English Vocabulary Quiz | Marketing & Branding
How good is your Business English Vocabulary? Try this quick quiz to find out!
(1) _____ the market with a new invention can be a challenge, especially when facing established giants with massive marketing (2) _____. Small inventors can overcome this hurdle by conducting thorough (3) _____ beforehand. This research should identify their (4) _____ – the people who would most (5) ______ or (6) ______ the product, and determine a competitive (7) _____.
Instead of expensive advertising campaigns, smaller companies can leverage the power of their existing customer base. By (8) _____ customer satisfaction and building (9) _____, they can turn these customers into brand advocates. Positive (10) _____ recommendations are one of the most cost-effective ways to expand your reach.
Before resorting to pricey (11) _____ like brochures or ads, get creative! Consider low-cost marketing tactics like targeted (12) _____ campaigns, offering free (13) _____ at major events, or generating media interest by sending samples to journalists. These activities can significantly boost your (14) ______.
While direct sales are always an option, for consumer products, approaching retail stores to see if they'd be willing to (15) _____ your invention can be a strategic move.