Business Writing Sample

Business Writing Sample | A Business Memo | Memo Writing Tips

Business Writing Sample | How to write a business memo

Business English Writing Task

Business Writing Example Task

You are unhappy about your company's current website.
You have decided to write a memo to your Managing Director about your ideas for setting up a new website.
Write a memo to the Managing Director. Write about:

the problems with the current website
the kind of information a new website should contain
who should be involved in setting it up

and any other points you think are important.
Write about 180-200 words.

Business Writing Sample Answer - Writing:

To: Bob Johnson (Managing Director)
From: Jenny Johannsen (Marketing Manager)
Subject: Company Website

Dear Bob,

I have received several comments recently from clients regarding our company’s official website. Unfortunately, the majority of them were less than positive about their navigation experience on the site.

Over the last few days I have personally spent some time on the site, looking at it from the point of view of a visitor with no inside knowledge of our company and services, and in general I have to agree with the sentiment that it is not user friendly.

Observations

Some of the most obvious points I noticed are:

several broken links on various pages
no online customer contact option
poor logic in the principal navigation menu
no call to action for potential clients

Having spent some time on the site I feel that we need to update the layout, design, content and increase the engagement factor for visitors. I have also studied some websites by our competition and we are definitely lacking in this area.

Recommendations

I would like to recommend that we contract a digital marketing agency to consult with us on how we can improve our internet presence and optimize our offering for visitors, as well as include elements of ecommerce to stay abreast of our competition at least.

I look forward to hearing your comments.

Best regards,
Jenny

Business Memo Writing Tips

A memo is a brief, formal document that is used to communicate within an organization. When writing a memo, it is crucial to keep its purpose in mind.

It should be clear, concise, and get the point across quickly and efficiently.

Here are some tips for writing an effective memo:

Start with a strong opening sentence that will grab the reader's attention.
Be clear and concise in your language - use simple, direct language that can be easily understood.
Write in active voice whenever possible.
Keep paragraphs short - each one should focus on one main point.
Include headings and subheadings to organize the information.
Use bullet points or numbered lists whenever possible.
Include examples and data to support your points.
End with a strong conclusion that reiterates the main points of the memo.