BEC Vantage writing test - how to write a business proposal
Here is an example of a business proposal written for the writing section of the Cambridge BEC Vantage Business English Certificate exam.
Proposal for launching our products in Eastern Europe
Introduction
The purpose of this proposal is to suggest that we begin to market our product range in Eastern Europe and to present a possible plan of action in order to achieve this.
Current situation
At present, our main markets are Western Europe, North America and Japan. As many countries in Eastern Europe have recently joined the EU, there is a now a new emerging market close to our production facilities that is gradually becoming more prosperous and that we could take advantage of.
Market research
Initial market research should be carried out with the aim of discovering:
- Who likely competitors are in the market
- Prices customers would be prepared to pay
- Which retail shops would be suitable and willing to stock our product range
- The feasibility of online sales and delivery to this market
Finding local agents or distributors
I suggest we place an advertisement in trade journals in each of the target countries selected, inviting potential agents or distributors to make contact with us. Members of the marketing team should then visit these countries and meet with the potential agents to assess which would be the most suitable and to negotiate a business agreement.
Conclusion
I recommend that we start investigating this market immediately and aim to have our products available in those countries within six months to a year from now. The finance department should set aside an initial budget of $50,000 for this project.
Business Proposal Writing Tips
Many people need to write a business proposal at some point. But what is a business proposal, and how do you write one?
How to write a business proposal in five easy steps.
First, you need to understand what a business proposal is. A business proposal is simply a document that offers a particular idea/recommendation to a stakeholder or other person. It should be clear and concise, and it should outline the benefits of your offering.
Next, you need to think about who you are writing the proposal for. What are their needs and requirements? Once you have a good understanding of your audience, you can start to think about what you want to include in your proposal.
Then, you need to start putting together your proposal structure. A good structure will make it easy for your reader to follow your argument and see the benefits of your offering. Include an introduction, body paragraphs, and a conclusion.
After that, it's time to start writing! Remember to keep your language clear and concise, and make sure that each paragraph flows smoothly into the next. And finally, don't forget to proofread your work before you send it off - errors can be costly in the world of business!
