BEC Writing Part 2 - How to Write a Report - Customer Survey Results

Report Writing - Customer Survey Results

B2 Vantage

You are a Customer Services Manager in a large store. Recently the store conducted a customer survey, and the General Manager has asked you to write a report summarising the results.

• Review the information and handwritten notes below.
• Then write your report based on the information and all the notes.
• Write 120 − 140 words.

Report

To: The General Manager

The recent customer survey was a success, with overall positive results. However, there were some areas highlighted that need our attention.

Staff friendliness

Staff friendliness was rated good by only 30% of those surveyed but poor by 70%.

I suggest we organise a series of staff training sessions to tackle this issue and provide actionable guidance to staff.

Product range

It appears that the range of products we offer is considered good by only 62% of customers.

I recommend introducing new product lines targeting younger consumers.

Opening hours

Most customers rated opening hours as good (87%), probably due to recently extending shopping hours to 10 PM on weekdays.

Other feedback

Store layout

Some customers do not feel it is easy to find things inside the store.

I suggest we investigate this in more detail and consider redesigning the store layout.

Parking

There also seemed to be an issue with not enough parking. However, this was a temporary situation due to construction work during the survey period. Now, parking capacity is 100% capacity again.

Regards

[your name]

How do you write a report for the Cambridge BEC writing test?

There's no one-size-fits-all answer to this question because the report you write for the Cambridge BEC B2 writing test is based on the topic given to you. However, here are some tips that might help:

1. Start by reading the instructions carefully. These will tell you what type of report to write (e.g. formal or informal), how long it should be, and what type of information to include.
2. Brainstorm some ideas for your report. The topic given to you might provide some inspiration, but don't feel limited by it. Come up with a few ideas about what you could write about, and then choose the best one.
3. Write a rough plan for your report before you start writing. It doesn't have to be long – just a few sentences will do. If you have a clear idea of what each paragraph will include, it will make the job much easier when you move on to writing up your draft.
4. Include three main parts in your report:
   

   Introduction: introduce the subject of your report.

   Body: provide details, facts and examples to support your ideas, claims or statements.

   Conclusion (optional): summarize what you have said in the body of the report and comment on it.

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