Writing a Sales Report
The chart and handwritten notes below illustrate the sales performance for a company over a period of 12 months. Complete the sales report by selecting the most appropriate word for each space indicated.
Report on Sales: Benton Electronics
Our sales from January to February stayed the same at €90,000. However, in March, (1) _____ to our advertising campaign, sales increased by €50,000 to reach a level of €140,000.
This trend continued in April, with sales of €160,000. Unfortunately, between April and May, we had a price war with our competitors, and this (2) _____ in a fall in sales of €40,000.
However, during May, our competitor, Zanec, went bankrupt, and this (3) _____ to an increase over the next two months of €50,000.
At the end of duly, most of our customers went on holiday, and this (4) _____ a fall in sales of €90,000. However when they returned in September, sales recovered, reaching a level of €160,000.
As a (5) ______ of bad publicity in the US in September, our sales for October dropped to 20,000, but (6) _____ to the Christmas season, they recovered to reach €200,000 in December.
Business English Report Writing Quiz | Cause & Result
What Is The Best Advice for Writing a Short Business Report?
1. The first step is to plan a title. A good title doesn't lie and very succinctly states what the report covers in one or two words. For example, "The Economic Cost of Unemployment."
2. The second step is to introduce your positions on the subject at hand. This should be done point-by-point with points that support your argument and statements that oppose it.
3. The third and final step is to end on an inspiring note which resonates with readers emotionally but still gets them thinking about the issue at hand.
Report Writing Tip
Before sitting down and writing more than a few sentences, make sure you have identified all of the questions that need answering by doing thorough research on the topic of the report.
