Business keywords are words or phrases employers use to search for job candidates. They are used in resumes, LinkedIn profiles, and online applications to help employers quickly identify a candidate’s qualifications. Knowing how to use business keywords effectively can give you an edge when applying for a job or internship.
Top 50 high-frequency business keywords for sales
SalesExecutive
Management
Business Development
Account Management
Revenue
Sales Strategy
Sales Operations
Marketing
Negotiation
Customer Service
Leadership
Team management
Territory management
Performance management
Market analysis
Presentation skills
Cold calling
Product knowledge
CRM
Pipeline management
Forecasting
Strategic planning
Customer acquisition
Sales targets
Closing deals
Account planning
Lead generation
Key account management
Product launch
Market share
Quota attainment
Sales process
Sales training
Market segmentation
Sales presentations
Marketing campaigns
Sales forecasting
Salesforce
B2B sales
B2C sales
Sales growth
Salesforce automation
Sales funnel
Sales team management
Sales territory management
Salesforce CRM
Sales process optimization
Sales performance management
Sales enablement
Top 50 high-frequency business keywords for marketing
MarketingDigital Marketing
Social Media
Marketing strategy
Branding
Marketing research
Marketing plan
Marketing campaigns
Advertising
Marketing analytics
SEO
PPC
Email marketing
Content marketing
Marketing automation
Marketing operations
Marketing management
Marketing execution
Product marketing
Market research
Marketing communication
Marketing mix
Marketing ROI
Marketing budget
Marketing performance
Marketing funnel
Marketing collateral
Marketing initiatives
Marketing intelligence
Marketing segmentation
Marketing positioning
Marketing trends
Marketing innovation
Marketing mix modeling
Marketing KPI
Marketing mix optimization
Marketing objectives
Marketing data analysis
Marketing effectiveness
Marketing measurement
Marketing mix strategy
Marketing mix analysis
Marketing mix design
Marketing mix evaluation
Marketing mix implementation
Marketing mix management
Marketing mix planning
Marketing channel
Marketing measurement and analytics
Marketing campaign management
Top 50 high-frequency keywords for business
BusinessManagement
Strategy
Marketing
Operations
Financial
Analysis
Planning
Sales
Leadership
Team
Performance
Operations
Growth
Development
Revenue
Budget
Cost
Profit
Investment
Risk
Market
Research
Competitive
Brand
Innovation
Product
Service
Supply chain
Logistics
Customer
Service
Satisfaction
Quality
Training
Human resources
Employment
Recruitment
Compensation
Benefits
Human resources management
Talent management
Employee engagement
Diversity
Compliance
Ethics
Legal
Cybersecurity
Data
Technology
What Are Business Keywords?
They usually consist of closely related terms such as “project manager” and “team leader”, but they can also include more generic terms such as “marketing” and “accounting”.
Why do you need to know business keywords?
Using business keywords will ensure your resume, LinkedIn profile, and other online applications are optimized with these relevant words so employers can easily find you during their searches.
How Do I Find Business Keywords?
The best way to research business keywords is by looking at job postings that interest you. When reading through the description, note any specific skills or experiences mentioned that seem critical for the role.
- List all the words related to those skills and experiences so you can incorporate them into your application documents.
- Also, pay attention to any required certifications or technical skills mentioned in the job postings, as these will be critical for employers to see on your application documents.
- Another great way to research business keywords is by looking at competitor resumes and LinkedIn profiles in your field. Take notice of what words they use in their application materials and incorporate them into yours if applicable.
How Do I Use Business Keywords Effectively?
Once you have researched some business keywords related to your industry, it's time to start incorporating them into your application documents.
- Start by ensuring all your resume sections (e.g., Work Experience, Education) include the appropriate keywords relevant to each section topic. For example, if you have experience managing teams, make sure those words appear in your Work Experience section, along with other relevant terms such as leadership and project management.
- Likewise, ensure you include all your education credentials on your resume with relevant terms such as degree type (e.g., Bachelor's Degree) and major/minor (e.g., Psychology).
- Also, use appropriate action verbs throughout your work experience descriptions on resumes and LinkedIn profiles (e.g., Managed, Spearheaded). These will help highlight accomplishments while still keeping sentences concise and easy to read for potential employers who may scan through hundreds of applications quickly!
Final Thoughts on business keywords
Using business keywords effectively can be intimidating for English learners new to applying for jobs in English-speaking countries, but it doesn't have to be.
With some research into job postings within your industry and a little practice writing compelling descriptions with appropriate action verbs, you'll be well on your way toward optimizing your application documents with the right business keywords needed for success.
Employers will appreciate seeing that you've done your homework when it comes time for them to review applications.
Good luck!
